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Social Media Marketing for Non-Profit Organizations

Start Date:
10 Dec 2018
QAR 8250
Course Name:  Social Media Marketing for Nonprofits
Course Information
As the World Wide Web opened up، the possibility of nonprofits to have presence in websites increased. The use of social media will help increase the impact of nonprofits’ work.
The course introduces learners to the use of social media in communicating, marketing, public relations, and fundraising for nonprofits. It explores the major social media platforms (Facebook, LinkedIn, Twitter, YouTube, and Pinterest) as vehicles for nonprofits to reach their members, volunteers, and donors. In addition, this course will provide learners with best practices to maximize nonprofit’s social media and online marketing efforts.
In this course, you will be required to participate in social networks and blogs. Participants will have hands-on experience with several forms of social media technology. Participants will also be involved in class discussions, presentations, readings, case studies, etc which will highlight new effective strategies and applications of these platforms.
Upon the completion of this course, the participant will be able to:
  • To perform blogging and marketing for nonprofit projects and organizations
  • To understand Twenty one ways to marketing success for the project
  • To classify audience and successfully deal with them 
  • To what are the important tools to improve marketing project?
  • To choose proper social media platforms for the project
  • To set a 30 days marketing plan for nonprofit organization
Target Audience:
  • Nonprofit organizations
  • Charity organization
  • Civil society organizations
Prerequisites: Introduction to Social Media Basics
Course Structure:
This course provides interactive training sessions that involve lecturing, group discussion/exercises, self- assessment questionnaires, case studies, role-play activities, and video-based learning. This course is designed to provide complete buffer guide to use of social media for nonprofits.
Course Facts:
Duration: 5 Days

Program Contents
  • Fun and light-hearted ice breaker activity (the little known fact, true or false, problem solvers, etc)
  • Introduction about the importance of social media and its impact on non profits success
  • Statistics about individuals, companies or institutions that created success through building social media network
Module 1
  • How to blog and market for nonprofit projects and organizations?
  • What are the important tools to improve marketing project?
Module 2
  • How to choose the most suitable platform for nonprofit projects?
  • How are audience classified based on their engagement and responses?
  • How to deal with different audience categories or types?
Module 3
  • What are ten ways for effective marketing for nonprofit organizations?
  • How to set 30 days marketing plan for nonprofit organizations?
Module 4 - End of Course Assessment
  • Final Assessment

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