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Strategic Business Planning

Start Date:
10 Dec 2018
3 Days
QAR 4950

Strategic planning enables an organization to shape and guide its overall business objectives. Through effective strategic planning, an organization creates a framework for developing, adapting and aligning organizational vision, mission and goals to achieve and sustain competitive advantage. In this course, you will gain the knowledge needed to formulate, execute and monitor the strategic planning for your organization based on proven analytical techniques and models.

Upon the completion of this course, the participant will be able to:

  • Formulate strategic plans to help their organization advance and grow
  • Detect the strengths, weaknesses opportunities and threats (SWOT) that drive strategy
  • Identify strategies to better position your organization for long-term competitive advantage
  • Translate strategy into action
  • Execute strategy and deliver results through people and processes
  • Establish strategic planning, monitoring and controlling mechanisms that ensure positive results.

By strengthening your business planning skills, you will enable your department and organization to:

  • Build competitive edge for your business
  • Explain the purpose of a strategic plan
  • Select a strategic direction after analysis of alternative strategic options
  • Implement, evaluate and monitor a strategic plan
  • Review the strategic plan and recommend changes

Target Audience
Managers, middle level management, supervisors, and decision makers

Pre-requisite knowledge for the course may be obtained through prior certified learning or experiential learning at the workplace. Please consult with your line manager, training manager or equivalent.

Minimum Prerequisites - Other
Participants should be involved in leading teams / business planning / strategy within their organizations.

Course Structure
This course will use interactive training methods including a combination of lecturing; group Discussion/exercises; self-assessment questionnaires; case studies; role-play activities; and team simulations

Program Contents
Module 1: Strategic Planning Principle

  • Determining a frame of reference for strategic planning concepts
  • Schools of thought in strategic planning
  • The evolution of strategy

Module 2: An Overview of the Strategic Planning Process

  • Basic elements of strategic planning
  • Developing and managing the strategy formation process

Module 3: Understanding Your Organization’s Mission

  • Your organization’s core values
  • Creating a mission statement for your own organization

Module 4: Assessing the External Environment

  • Identifying macro and micro factors
  • Responding to changes in the environment
  • The I/P (Importance/Performance) matrix as a competitive tool

Module 5: Understanding Your Internal Environment

  • How to become a high-performing organization
  • Financial elements of developing strategy

Module 6: Formulating Your Strategic Planning

  • Data synthesis
  • SWOT analysis

Module 7: Competitive Strategic Planning

  • Defining your competitive advantage
  • The product/industry/life-cycle curve
  • Understanding mega patterns

Module 8: Ensuring Strategic Alignment

  • Creating organizational accountability
  • How to translate the grand design into well-executed strategic planning

Module 9: Strategic Planning Execution

  • Key building blocks
  • Learning the three core processes
  • Understanding resource allocation and strategy formation

Module 10: A Strategic Planning Process

  • Determining the best processes for your business

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